CLEVER

CLEVER

The objective and vision for Clever was to position itself as the reference when it comes to EV (electric vehicle) charging solution. 

We helped them with their digital strategy along with creating their product which would enable users to quickly find a charging station for their EV, check in real-time the availability status, pay on the go and connect smootly to the charging stations.

Clever wanted to position itself as the reference when it comes to EV (electric vehicle) charging solution. 

We helped them with their digital strategy along with creating their product which would enable users to quickly find a charging station for their EV, check in real-time the availability status, pay on the go and connect smootly to the charging stations.

First, and as a general rule for the projects I lead, we start by laying down the fundations of the product we want to create. In most cases, we like the one for all approach and involve our clients from the start to get a better understanding of their organisation and needs. It always start with a kickoff workshop to create, define and align on the following core basis: 

• Problem scoping
• Target audience definition / personas
• Design principles
• Moodboards 
• Typeface & brand identity
• Business goals & MVP scope
• Deliverables & roadmap

The process •

Ideation sessions → Desk research → Emphaty map  → Tech spike & sync → First sketches → Architecture flow & wireframe → Prototyping & testing → Iteration → Visual design & motion assets → Documentation → Design QA

The product

For this product, following our design principles and branding, we tried to keep it minimalistic in terms of information & design as we wanted the application to be self explanatory and give a feeling of freedom to the drivers. Additionally, it needed to be connected clean and renewable energy.
Last but not least, when using your phone in a car, interactions and usability needs to be as efficient as they can be and visuals as explicit as possible.

After wireframing and sketching our first thoughts and ideas, I started to design various visual concepts, which we prototyped on Marvel & AE to validate ideas with users and stakeholders @ Clever. In parallel, together with the client, we defined the global aesthetic and values of the app, which would become the ambassador of their digital brand identity. Finally, all along the project, we also created and iterated on the design system so Clever could take over and build upon a variety of services and applications.

First, and as a general rule for the projects I lead, we start by laying down the fundations of the product we want to create. In most cases, we like the one for all approach and involve our clients from the start to get a better understanding of their organisation and needs. It always start with a kickoff workshop to create, define and align on the following core basis: 

• Problem scoping
• Target audience definition / personas
• Design principles
• Moodboards 
• Typeface & brand identity
• Business goals & MVP scope
• Deliverables & roadmap

 
The process •

Ideation sessions → Desk research → Emphaty map  → Tech spike & sync → First sketches → Architecture flow & wireframe → Prototyping & testing → Iteration → Visual design & motion assets → Documentation → Design QA

 
The product

For this product, we tried to keep it minimalistic in terms of information & design as we wanted the application to be self explanatory and give a feeling of freedom to the drivers. Additionally, when using your phone in a car, interactions and usability needs to be as efficient as they can be and visuals as explicit as possible.

After wireframing and sketching our first thoughts and ideas, I started to design various visual concepts, which we prototyped on Marvel & AE to validate ideas with users and stakeholders @ Clever. In parallel, together with the client, we defined the global aesthetic and values of the app, which would become the ambassador of their digital brand identity. Finally, all along the project, we also created and iterated on the design system so Clever could take over and build upon a variety of services and applications.

Easy Charging

Easy Charging