As one of the leading Consumer Electronics brands of the world, Samsung makes an astounding variety of products. Most people in Europe know them for their Smartphones and TVs, but fewer know them for their home appliances or their built-in kitchen solutions. Precisely the client pain point.

We teamed up with them to create a useful and immersive tool to explore their built-in kitchen appliances and design, and provide users with an all around digital solution to discover the range, learn, create & purchase their dream kitchens.

As one of the leading Consumer Electronics brands of the world, Samsung makes an astounding variety of products. Most people in Europe know them for their Smartphones and TVs, but fewer know them for their home appliances or their built-in kitchen solutions.

We teamed up with them to create a useful and immersive tool to explore their built-in kitchen appliances and design.

COMPLETED•Mar. 2017 - Jan. 2018
ROLES•Design Lead (UI & UX) - AD
PLATFORMS•Web / PWA
CONTEXT•Ustwo x Samsung

COMPLETED • Mar. 2017 - Jan. 2018
ROLES • Design Lead (UI & UX) - AD
PLATFORMS • Web / PWA
CONTEXT • Ustwo x Samsung

VIEW IT HERE

VIEW IT HERE

Immersive UI to discover product

Immersive UI to discover product

The product needed to be fully responsive and cross platform as well as editable on the go.
After defining our target audience and proceeded to users interviews, we decided to create a web app service to reachout to more people and remove the blockers we could have by proposing an application or a VR solution.

The experience starts with a clean/empty template of a kitchen. From there, the user decides what type of appliance he/she would like to explore or learn about. There are also areas where each appliance can be placed, and by clicking on the hotspots, the user can select from a number of different appliance options and quickly access corresponding details.

The product needed to be fully responsive and cross platform as well as editable on the go.
After defining our target audience and proceeded to users interviews, we decided to create a web app service to reachout to more people and remove the blockers we could have by proposing an application or a VR solution.

The experience starts with a clean/empty template of a kitchen. From there, the user decides what type of appliance he/she would like to explore or learn about. There are also areas where each appliance can be placed, and by clicking on the hotspots, the user can select from a number of different appliance options and quickly access corresponding details.

User insights & testing

Continuous user testing

By talking with a few people in electronic stores, we discovered that one of the major issue for them was the lack of knowledge about Samsung's products and about their specific features. Thus, decided to pivot from our first design drafts, which aimed at providing you with the "best in class kitchen", to instead surface the information around Samsung product and make it more accessible for consumers. Then, we started to work closely with Samsung’s own lab to test the concept and to learn more from the consumers. We set up remote interviews to better understand their purchase behaviour and their user journeys, along with the level of information they require to make their mind.

The major issue for users was the lack of knowledge about Samsung's products and about their specific features. Thus, we worked closely with Samsung’s own lab to test the concept and to learn more from the consumers. We set up interviews to better understand their purchase behaviour and their user journeys, along with the level of information they require to make their mind.